Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.It is not just a tool for measuring website traffic but can be used as a tool for business research and market research, as well as a means to determine and improve upon the effectiveness of a web site. It provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
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